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Tuesday 23 December 2014
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Cinema Brand

GOLDEN SCREEN CINEMAS

The result of a merger between Golden Communications (M) Sdn.Bhd (by PBB Group Sdn. Bhd. and Golden Harvest International Ltd.) and Cathay Cinemas Sdn.Bhd (CCSB) saw to the establishment of Golden Screen Cinemas Sdn. Bhd. (GSC) in 1998. Having currently established itself as the largest cinema exhibitor in the country, the first GSC cinema was launched in East Malaysia back in 1981 which quickly led to the rapid expansion of their cinemas including the notable opening of GSC Mid Valley at Mid Valley Megamall, Kuala Lumpur in 1999, which is the largest multiplex in South East Asia with a total of 18 screening halls and 2351 seats.

In 2007, GSC Cinemas introduced GSC Signature at The Gardens, KL, which is the exhibitor’s take of a boutique cinema, emphasising on the luxurious movie experience it provides in the form of 2 Gold Class and 5 Premiere Class halls. Contrasting the exclusivity, GSC Cinemas then introduced GSC Lite (2012) with the first location launched at Mentakab Star Mall, Pahang, as a more modest yet simpler version of the usual GSC Cinemas catering especially to smaller towns. Apart from cinemas, GSC Cinemas has also branched out to various subsidiaries which are namely; Glitters (2001); a movie merchandising outlet as well as a cafe at selected cineplexes, GSC Distribution; now known as GSC Movies, a movie distributing and production arm, and also CineAd; which deals with ambient advertising in all GSC Cinemas as well as other independent cinema operators. GSC Cinemas marked its 25th Anniversary in 2012 and is currently led by its CEO Ms. Koh Mei Lee.

On September 2013, GSC Cinemas had undergone regional expansion through an investment partnership with Galaxy Studio in Vietnam. It was also the first cinema chain in the country to introduce the latest audio technology – the Dolby Atmos sound platform at GSC 1 Utama.

As of 2014, there is a total of 251 digital screens in 31 locations across Malaysia and Vietnam.



Kuala Lumpur
GSC Mid Valley
GSC Signature Gardens
GSC Cheras Leisure
GSC Pavilion
GSC Times Square
GSC Quill City Mall

Petaling Jaya
GSC Paradigm Mall
GSC 1Utama
GSC Summit USJ
GSC Tropicana City
Shah Alam
GSC Setia Eco Mall

Putrajaya
GSC Alamanda

Puchong
GSC IOI Mall

Penang
GSC Queensbay
GSC Gurney
GSC Sunway Carnival

Kedah
GSC Amanjaya Mall

Ipoh
GSC Ipoh Parade

Pahang
GSC Mentakab
Star Mall


Kuantan
GSC East Coast Mall
GSC Berjaya mall
Malacca
GSC AEON Bandaraya
GSC Dataran Pahlawan

Seremban
GSC Palm Mall
GSC Terminal 1

Sabah
GSC Suria Sabah
GSC 1Borneo

Sarawak
GSC Bintang Megamall
GSC CityOne
 
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