The result of a merger between Golden Communications (M) Sdn.Bhd (by PBB Group Sdn. Bhd. and Golden Harvest International Ltd.) and Cathay Cinemas Sdn.Bhd (CCSB) saw to the establishment of Golden Screen Cinemas Sdn. Bhd. (GSC) in 1998. Having currently established itself as the largest cinema exhibitor in the country, the first GSC cinema was launched in East Malaysia back in 1981 which quickly led to the rapid expansion of their cinemas including the notable opening of GSC Mid Valley at Mid Valley Megamall, Kuala Lumpur in 1999, which is the largest multiplex in South East Asia with a total of 18 screening halls and 2351 seats.
In 2007, GSC Cinemas introduced GSC Signature at The Gardens, KL, which is the exhibitor’s take of a boutique cinema, emphasising on the luxurious movie experience it provides in the form of 2 Gold Class and 5 Premiere Class halls. Contrasting the exclusivity, GSC Cinemas then introduced GSC Lite (2012) with the first location launched at Mentakab Star Mall, Pahang, as a more modest yet simpler version of the usual GSC Cinemas catering especially to smaller towns. Apart from cinemas, GSC Cinemas has also branched out to various subsidiaries which are namely; Glitters (2001); a movie merchandising outlet as well as a cafe at selected cineplexes, GSC Distribution; now known as GSC Movies, a movie distributing and production arm, and also CineAd; which deals with ambient advertising in all GSC Cinemas as well as other independent cinema operators. GSC Cinemas marked its 25th Anniversary in 2012 and is currently led by its CEO Ms. Koh Mei Lee.
On September 2013, GSC Cinemas had undergone regional expansion through an investment partnership with Galaxy Studio in Vietnam. It was also the first cinema chain in the country to introduce the latest audio technology – the Dolby Atmos sound platform at GSC 1 Utama.
As of 2014, there is a total of 251 digital screens in 31 locations across Malaysia and Vietnam.