27 Sep – Residents of Kota Tinggi, Johor, those living in the vicinity or visitors from Singapore, can now patronise the newly opened MBO Cinemas at Heritage Mall, after its opening today, 27 September, and MBO is offering incentives to do so with free screenings, starting with "Ice Age 4: Continental Drift" today. The free screenings will run for a week from 27 September to 3 October, one film per day up to seven different films. For more information, fans and moviegoers can visit www.mbocinemas.com or the Box Office counter of MBO Cinemas Heritage Mall. Aside from the free screenings, there are also promotional giveaways such as a free "Painted Skin: The Resurrection" notebook when fans and moviegoers apply for the MBO Cinemas Card worth RM20, a 'Welcome Drink' for free if you are the first 300 customers, a free 'Spiderman Glow In The Dark Cup' with every purchase of a MBO Combo Set and a free 'Avengers Tub' with every purchase of two movie tickets. To top it all off, there will also be appearances by Alvin & The Chipmunks on Saturday, 29 September.
MBO Heritage Mall boasts seven halls with a total seating capacity of 954, two of which are 3D halls while another two are 2D halls. It is MBO's 16th cinema in the country, joining three other of its flagships currently in the Johor state; MBO Square One, MBO U Mall and MBO KSL City.