"Seefood" swims home! | News & Features | Cinema Online

"Seefood" swims home!

Writer: Peter Chai

Ahmad Izham Omar, the CEO of Primeworks Studios Sdn.Bhd and Goh Aun Hee, the animation director and founder of Silver Ant Sdn.Bhd for "Seefood".

29 Feb – "Seefood", Silver Ant Sdn. Bhd's latest production, which is Malaysia's first 3D animated movie in English and animation director Goh Aun Hee had the honour of introducing the movie to Malaysia in the presence of Ahmad Izham Omar of Primeworks Studios Sdn. Bhd., after seeing great reception overseas.

With a portfolio boasting a series of record-breaking screenings to over 90 countries, Silver Ant Sdn. Bhd's latest venture saw them in collaboration with Al-Jazeera Children's Channel in the production of "Seefood". However, Goh explained that the production team took a long time to design characters that were suitable for the theme of the movie.

"When we design a character for the international market, we need to made characters with a reason and purpose in order to create empathy among audiences," said Goh.

As a result, "Seefood" is a fun-filled adventure that tells the story of a bunch of sea creatures, which includes a bamboo shark named Pup and a whitetip shark named Julius, Mertle the turtle and Octo the inventor, who band together to fight the cruel humans in an attempt to protect the lives of all the sea animals.

Despite not opening in Malaysia, the movie has managed to bring a good impression for the country as the producers have retained a 100% local flavour for it by using the voice talents of Malaysian artistes Gavin Yap and Diong Chae Lan for the two leads, Pup and Julius.

When asked about the aim of the movie, Ahmad Izham Omar said, "Box office results are not the entire purpose of producing this animated film. We are trying to motivate more local animators to join the industry and contribute towards making better films, hence our international debut."

"Seefood" will be distributed by Grand Brilliance, and will finally see release in 65 cinemas in both Malaysia and Indonesia come this 8 March.

Cinema Online, 29 February 2012