Akshay Kumar reveals his latest passion project.

22 Nov – Akshay Kumar recently revealed the name of his new apparel brand.

On 19 November, the actor took to social media to reveal the brand, writing, "Time for the big reveal... my passion project, my brand and the name is FORCE IX. Engineered with emotion."

"Coming Soon!" he added.

The post came with a video, in which Akshay revealed that the apparel will be affordable, athletic, essential, versatile, comfortable, and "a fashion for all."

The actor was most recently in the news to announce that he will not be a part of the third instalment of his hit movie, "Hera Pheri" and will be replaced by Kartik Aryaan instead.