"Smile" creeps up the box office ladder to the top with a US$22 million opening | News & Features | Cinema Online
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"Smile" creeps up the box office ladder to the top with a US$22 million opening

Writer: Heidi Hsia

"Smile" is now creepily smiling to the bank
"Smile" is now creepily smiling to the bank

4 Oct – Paramount's new horror "Smile" has topped the US box office this weekend with a USD 22 million gain.

The movie, which went viral recently for its creepy-yet-successful marketing, became the best opening since "Bullet Train" back in August, besting other contenders that include the Viola Davis-starrer, "The Woman King" and Olivia Wilde's controversial "Don't Worry Darling".

"This is an excellent opening, the kind that launches a new horror series," said analyst David A. Gross of Franchise Entertainment Research.

You don't need to stare to get the kids to behave when a smile will do
You don't need to stare to get the kids to behave when a smile will do

"Smile" stars Sosie Bacon as a therapist, who finds her life turned upside down after treating a graduate student who witnessed a gruesome suicide.

It is noted that the movie made headlines last week when its marketing team, led by Marc Weinstock (who oversaw the campaign for "Deadpool" when he was at 20th Century Fox), decided to hire several people to smile creepily at several major league baseball games as well as talk shows.

Yes, we still remember this creepy woman
Yes, we still remember this creepy woman

She tells you to 'smile'
She tells you to 'smile'

Looks like the marketing campaign is working
Looks like the marketing campaign is working


Cinema Online, 04 October 2022

Related Movies:
Smile (29 Sep 2022)
Bullet Train (04 Aug 2022)
The Woman King (Undated) [Trailers]

Dailymotion article page COMY


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