6 Mar – Astro Shaw is collaborating with WONDA Coffee to bring Malaysia's beloved superhero, Keluang Man to life. Through this collaboration, WONDA Coffee and Astro Shaw aim not only to entertain but also instill Keluang Man's values like bravery and resilience in the younger generation. The partnership between both brands also came about under one key objective - supporting local talent and entertainment in Malaysia. This time, Wonda wants to connect us through our shared love for the original Malaysian superhero series, inviting everyone from young to old to reminisce our memories of Keluang Man and perhaps, embody the good qualities the character portrays.
Etika's Vice President of Marketing, Amy Gan said, "WONDA Coffee is always close to the hearts of Malaysians. We are committed to celebrating Malaysians and the unique local talents we have... We are thrilled to partner with Astro Shaw to bring Keluang Man to life in such an engaging and interactive way. Here at KidZania today, as one of the first steps in our journey with Keluang Man, we introduce this unique wall-climbing zone. We want to inspire young Malaysians to embrace their inner hero, fostering courage, determination, and a sense of adventure."
Vice President, Head of Astro Shaw & Malay Nusantara Business, Raja Jastina Raja Arshad said, "We are very excited to collaborate with Malaysia's leading beverage manufacturer and distributor, Etika, in driving the transformation of film content in Malaysia. This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. Meanwhile, we also feel honoured to have the opportunity for the Keluang Man film to be showcased at KidZania in the efforts to introduce Malaysia's iconic superhero to the younger generation."
"Coming soon, fans can nominate and share the stories of their personal encounter with individuals that have made an impact in society through 'Keluang Man of the Month' on gempak.com, and the winner will be announced through the Gempak Most Wanted programme on Astro Ria. This initiative aims to recognise unsung Malaysian heroes who possess qualities similar to Keluang Man who has no fear."
Following their latest partnership with Astro Shaw, Wonda Coffee, one of Malaysia's leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can today is bringing Malaysians an exclusive experience at KidZania. During the special, one-of-a-kind unveiling in KidZania Kuala Lumpur, Wonda, and Astro Shaw connected visitors and members of the media to take part in the wall climbing activity with Keluang Man lead actor, Nas Muammar Zar himself. The launch of the Keluang Man wall climbing zone marks just the beginning of this dynamic partnership between Wonda Coffee and Astro Shaw. Exclusively featured only in KidZania Kuala Lumpur, visitors aged 8 to 17 years old will be able to test out their superhero skills at the wall climbing zone. With the official introduction of the Keluang Man Wall Climbing Establishment, KidZania is forecasting over 400,000 visitors in 2024.