A family that heists together, stays together |
3 May - The much-awaited heist action film of the year, "The Experts" will premiere in cinemas nationwide on 23 May.
Produced by leading film studio Astro Shaw in association with ZAK Capital and TGV Pictures, "The Experts" offers a captivating story inspired by true events and elevated with commercial elements for a truly thrilling experience.
The film is directed by Andre Chiew, the director behind blockbuster "Polis Evo 2", alongside Nazim Shah, script by "Polis Evo" writer Joel Soh, and showcases the first-time onscreen pairing of stellar Malaysian cast Aaron Aziz, Syafiq Kyle, Mimi Lana, Remy Ishak, and Ray Dapdap as five siblings planning for their biggest heist.
Other renowned actors starring in the movie include Maya Karin, Douglas Lim, Tony Eusoff, Hasnul Rahmat, Wan Hanafi Su, Jay Iswazir, and Michael Ang.
These five siblings are planning for their biggest heist |
Executive Producer of "The Experts" and Head of Astro Shaw, Raja Jastina Raja Arshad said, "After the success of Sheriff, Astro Shaw is proud to present another film inspired by true events around the world and never-before-seen in Malaysian cinemas, The Experts. We're thrilled to partner with experienced leaders like ZAK Capital and TGV Pictures for this film. The win-win partnership with Calpis Soda on the "Fizz Operation" innovatively combines our strengths to expand our reach and set a new era of entertainment marketing."
Using the tagline 'The Biggest Family Heist ('Satu Rompakan Berkeluarga Terbesar'), "The Experts" has a range of marketing initiatives specifically designed to further excite audiences and fans.
The cast of 'The Experts' with Executive Producer Raja Jastina Raja Arshad
|
Exclusive Branded Commercial: 'Fizz Operation'
Strategic marketing partnership with the beverage brand Calpis Soda. This collaboration has resulted in an exclusive commercial titled 'Fizz Operation', brought to you by Calpis Soda, featuring The Experts' own Aaron Aziz and Ray Dapdap. The commercial showcases the Experts' family on a heist mission to reclaim Calpis soda.
'Unlock The Safe'
In addition to the TV commercial, fans can test their skills by playing 'Unlock The Safe' through special interactive standees at selected TGV cinemas and win exclusive The Experts and Calpis Soda merchandise.
To play:
Step 1: Answer a question on Gempak's portal to receive a QR code.
Step 2: Scan the QR code at an interactive standee in a selected TGV cinema to win exclusive prizes.
Aaron Aziz in "The Experts"... |
... with Remy Ishak
|
Heist The Truck
Join the 'Heist The Truck' activity for a chance to win Petron cash vouchers and jewelry from Amee Phillips, as well as many other exciting prizes worth RM30,000. The event will take place on 12, 18 and 25 May at locations to be announced on Astro Shaw's social media channels.
The Experts Road Tour Series
To meet the cast of "The Experts", catch the film's roadshow at the following locations:
- 24 May - Klang Valley (TGV AU2, TGV Wangsa Walk, GSC MyTown)
- 25 May - Klang Valley (TGV Rawang, MBO Quayside, Teluk Panglima Garang, TGV Bukit Tinggi Klang)
- 26 May - Klang Valley (GSC Setia City Mall, TGV iCity Central, MBO Space U83)
- 1 June - Seremban (GSC Palm Mall, TGV AEON Seremban 2, MmC Mesa Mall Nilai)
- 1 June - Johor (GSC Paradigm Mall, TGV Tebrau, TGV Bukit Indah, TGV Mid Valley Southkey)
- 2 June - Melaka (GSC AEON Bandaraya, mmC Mahkota Parade, MBO Element X)
- 7 June - Kedah (Paragon Cinema Alor Setar, GSC Aman Central Alor Setar, GSC Amanjaya Sungai Petani)
- 8 June - Penang (GSC Sunway Carnival, TGV Bukit Mertajam, GSC Queensbay Mall)
- 9 June - Perak (MMC Kerian Central, MBO Taiping Central, TGV Taiping, TGV Klebang)
Sneak Preview "The Experts"
Viewers can also be the earliest audience watching this film through a 'sneak preview' on 21 May 2024 starting 6.00pm onwards - one day earlier than the film's official release date.
Ray Dapdap plays one of the five siblings... |
... along with Syafiq Kyle
|
Cinema Online, 03 May 2024