11 March – Facebook users all over the globe may rejoice when Warner Bros. Digital Distribution had announced in an official press release that it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment's Facebook movie Pages and that movie fans will be able to use Facebook Credits, a virtual currency so far used mainly in social games on the site to easily buy or rent a title, all while staying connected to Facebook. Consumers or movie fans can simply click on the "rent" icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. The cost per rental is 30 Facebook Credits or US$3 and this offering is presently available only to consumers in the United States. Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status as well.
Starting on 8 March 2011, millions of fans who "Liked" Christopher Nolan's blockbuster film "The Dark Knight" can rent the title through its official Facebook Page. Additional titles will be made available for rental and purchase on a regular basis over the coming months. One person close to the Warner-Facebook project told Reuters that it was not a partnership, but rather, a Facebook application that Warner developed on its own, using the website's open payment and technology standards. However, no tentative date has been confirmed on the date it is accessible by movie fans in Malaysia and Singapore.