19 Dec – Daughter of two-time Academy Award winner Ron Howard, Bryce Dallas Howard, worked with her father and Canon U.S.A., Inc., to debut a film inspired by the digital imaging solutions company's multi-platform "Long Live Imagination" campaign in an online world premiere, according to MovieWeb.
Titled "When You Find Me", the film went on live on www.youtube.com/imagination on 16 December, and will be accessible to the public until 19 December.
In addition to the film, visitors of the site got a chance to watch an eight-minute "Project Imagin8ion Making Of" movie, a behind the scenes look throughout the process of selecting the winning photos and how the producers ultimately shot the film.
The "Long Live Imagination" campaign was launched on 22 May this year, where photographers of all levels were invited to submit their most imaginative photographs based on a series of eight separate movie themes that were major keys in storytelling to ultimately inspire Ron Howard's short film.
The end result was almost 100,000 submissions, out of which eight winning photos were selected by Ron Howard for a September production with his daughter, whose recent film was "50/50", behind the camera.
"Canon tasked me with a true creative experiment and the end result is a beautiful film directed by Bryce that captures the images and inspiration of the eight photographers," said Ron Howard.
"After the New York premiere at the American Museum of Natural History last month, it was really gratifying to see people get emotional about the film and I'm thrilled that the online community will now have the opportunity to see it," the 57-year-old added.
Grey New York, Canon's agency partner for over thirty years and their entertainment and lifestyle marketing division, Alliance, will be screening "When You Find Me" at select film festivals in 2012.
The film tells the story of two sisters whose childhood bond is soon tested by a tragedy they are too young to understand. The narrative alternates between the past and the present, to illustrate how two people cope with loss in very different ways, and what it takes to find peace within yourself and reconciliation with the ones you love.
It is said to be 2013's first user-generated Hollywood production ever to be eligible for an Academy Award nomination and will arrive in U.S. theaters in 2011.