GSC targets smaller towns | News & Features | Cinema Online

GSC targets smaller towns

Writer: Naseem Randhawa

The staff at GSC Mentakab Star Mall, Pahang, awaiting its launch this year.

17 Jan – Movie exhibitor Golden Screen Cinemas (GSC) would be targeting to bring the GSC Lite experience to 7 Cineplexes in smaller towns outside the Klang Valley this year, as well as 8 new locations across the nation.

GSC Lite is GSC's newly launched branding that embodies GSC's cinemas in a lighter and modest accessible manner, catering to smaller market centres without compromising the effects of the big screen and digital sound hall similar to those currently available nationwide. Apart from that, the movie ticket prices are also set between RM6 to RM10 depending on the movie and the standard 35 mm, 2D and 3D versions available.

The said locations that will carry the GSC Lite branding is the newly constructed 6-screen GSC Mentakab Star Mall, Pahang (early 2012) and a 9-screen GSC Bintang Mall in Miri (November 2012), while the current GSC Pelangi Leisure Mall (Johor Bahru), GSC Central Square Sungai Petani, GSC Ipoh Parade, GSC Terminal 1 (Seremban) and GSC Berjaya Megamall in Kuantan will be converted to GSC Lite cinemas as well.

Allocating more than RM84 million, the other 8 new Cineplexes targeted for 2012 including GSC Mentakab Star Mall and GSC Bintang Mall, is a 9-screen GSC Setia City Mall in Shah Alam (May), 9-screen GSC Paradigm Mall in Kelana Jaya (May), 10-screen GSC City One Mall in Kuching (3rd quarter 2012), 10-screen GSC Palm Mall in Seremban (4th quarter 2012), 8-screen Amanjaya Mall in Sungai Petani (4th Quarter 2012) and a 11-screen GSC NuSentral in KL (4th Quarter 2012).

The unveiling of GSC's expansion was announced at their 25th Anniversary celebration that was held at GSC Signature, The Gardens, KL recently.

The event also saw the launch of the GSC 25th Anniversary logo as well as plans to introduce an Android GSC Mobile App for the Samsung Tab.

An online purchasing system for concession items along with payment modes using Hong Leong Connect and AmBank Group, apart from the existing Paypal and Maybank2U payment methods were also introduced.

Cinema Online, 17 January 2012

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