25 Jun – Following its recent collaboration with Disney+ Hotstar, Astro Malaysia Holdings has announced that it has established another partnership with streaming giant Netflix.
In a statement released to the media, the satellite television provider said that its customers will soon be able to enjoy access to Netflix through their connected Ultra Boxes and later on connected Ulti Boxes.
"With this partnership, Astro and Netflix customers in Malaysia can enjoy greater convenience by having Netflix with their Astro subscription, providing easy access for payment in a single bill, at the best value," it added.
"Our partnership with Netflix consolidates Astro's position as the No 1 entertainment destination for Malaysians by offering the best streaming services alongside our own best-loved originals, vernacular signatures, live sports and local blockbuster movies. Our announcements to date will extend our leadership in delivering the best entertainment experience to Malaysians," said Astro CEO Henry Tan.
On the other hand, Netflix vice president for business development (APAC) Tony Zameczkowski stated that he is thrilled with the new partnership, stating that it will allow Netflix to bring a world-class multi-device entertainment experience to more Malaysians.
It is noted that aside from Disney+ and Netflix, Astro also provides content from HBO GO and China's iQiyi.