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GSC launches GSC BIG with Hong Leong Bank

Writer: Heidi Hsia

GSC promises a BIG experience with the premium large format (PLF) screen
GSC promises a BIG experience with the premium large format (PLF) screen

25 Oct - Movie-lovers are now set to enjoy blockbusters in a big way with GSC BIG, Golden Screen Cinemas' brand-new proprietary premium large format (PLF) screen.

Launched on 20 October by the leading cinema exhibitor in partnership with Hong Leong Bank (HLB) at GSC Starling Mall, Petaling Jaya in conjunction with the release of the highly-anticipated superhero movie, "Black Adam," GSC BIG promises an all-round big screen, big sound, and big experience for cinema-goers, specially designed to enhance the excitement of the most intense action-packed films.

The screen brings to life high-octane, adrenaline-rushing scenes on a larger-than-life cinema screen with dimensions of over 20-metres in width and 10.8-metres in height, powered by a 4K laser projector for astounding visual clarity, sharpness, as well as colour accuracy and dispersion across the entire screen.

Complementing its visual prowess is a 32-channel multi-speaker Dolby Atmos surround sound setup that delivers pristine, crystal-clear audio. This revolutionary spatial audio technology entrances and fully-immerses audiences in the film with environmental sound from all directions. Combined with additional subwoofers native to BIG halls, the bass of sounds and music are deeper, more pronounced and have greater impact than regular cinema halls.

The screen is over 20m wide and 10.8m high
The screen is over 20m wide and 10.8m high

Bigger is better, and that includes the popcorn
Bigger is better, and that includes the popcorn

The big experience at BIG comes from its plush, spacious seating; 396 people can watch a movie comfortably in BIG at GSC The Starling Mall with ample leg room across aisles. Selected BIG halls also feature recliners and D-BOX motion seats for those seeking a differentiated experience, where they can also feel the movement associated with each movie scene.

"Hong Leong Bank has been our long-standing partner for many years and we are thrilled to collaborate with them on another milestone to provide movie-goers a new, captivating cinematic experience," said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas. "As GSC's very own premium large format offering, BIG will be the ultimate audio-visual experience for those seeking the biggest screens, most powerful audio systems, and most comfortable seating to enjoy their favourite movies. We look forward to building this new brand in Malaysia as we continue to craft enriching cinema experiences, innovations, and promotions for our customers together with Hong Leong Bank."


The launch of GSC BIG signifies an important milestone in the longstanding, successful partnership between GSC and HLB, which is in its fourteenth year since the introduction of the HLB GSC Credit Card, Malaysia's first-ever co-branded credit card with a cinema chain. Through this successful partnership, customers have enjoyed special discounts and perks on movie tickets, food and drinks at GSC cinemas over the years.

This way to GSC BIG
This way to GSC BIG

GSC partners with HLB for the BIG offering
GSC partners with HLB for the BIG offering

While GSC BIG is presently available in GSC The Starling Mall and GSC Tropicana Gardens Mall, this new PLF experience will be steadily rolled out to more GSC theatres across the region in the coming months.

The full list of GSC BIG locations are as follows:

  1. GSC The Starling Mall, Petaling Jaya
  2. GSC IOI City Mall, Putrajaya
  3. GSC Tropicana Gardens Mall, Kota Damansara, Selangor
  4. GSC MyTOWN Shopping Centre, Cheras, Kuala Lumpur
  5. GSC Kuantan City Mall, Kuantan, Pahang
  6. GSC AEON Mall, Bandar Dato' Onn, Kempas, Johor Bahru
  7. GSC The Spring, Bintulu, Sarawak
  8. GSC Paradigm Mall, Johor Bahru
The brand-new proprietary premium large format (PLF) screen
The brand-new proprietary premium large format (PLF) screen

In addition, in conjunction with the launch of GSC BIG on 20 October 2022, customers can enjoy various promotions by HLB at GSC The Starling Mall. Only available for a limited time, customers who apply for a HLB credit card or open a HLB account, or just spending a minimum of RM200 on their HLB card at The Starling Mall within a maximum of 2 receipts will stand a chance to redeem various prizes worth up to RM500.


Cinema Online, 25 October 2022


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