20 Jun – It looks like another DC superhero is not doing well at the box office, as "The Flash" made a meagre opening debut of USD 55 million in the US.
The movie, which was released on 16 June, fell short of expectations, and did not do so well either internationally, with USD 75 million from 78 markets - bringing its global tally to USD 130 million.
This is considered not a strong start for the movie, as it costs Warner Bros. USD 200 million to make, and that it will be facing more competition in weeks to come with the release of many more blockbusters in the likes of "Indiana Jones and the Dial of Destiny", "Mission: Impossible – Dead Reckoning Part One", and Christopher Nolan's "Oppenheimer".
Part of the reason why the movie might not have achieved a great number, according to some analysts, was due to its problematic lead actor, Ezra Miller, who was previously involved in various scandals and controversies from grooming to assault.
Many also believed that audiences were not interested in the project as it is among the remnants of the superhero movies from filmmaker Zack Snyder's aptly named "Snyderverse" which were planned prior to the appointment of James Gunn and Peter Safran as DC Studios co-heads. It is noted that the two are already working on taking the franchise to a different direction.
It is noted that Warner Bros. and DC still have several superhero movies from the old days that have yet to be released, namely "Blue Beetle" and "Aquaman and the Lost Kingdom".