14 May – Golden Screen Cinemas (GSC) unveiled updates to its strategic plans, aimed to increase market share in key locations and consolidate selected locations for operational efficiency. Notable developments include the imminent launch of GSC KL East on 20 May and the consolidation of GSC Central Square Sungai Petani by early June. This integration enables a strategic redeployment to GSC Amanjaya Mall, which is within a 7km radius of the area. GSC's commitment to innovation shines through its latest venture, GSC KL East Mall, strategically positioned in North KL. With 8 halls, including an IMAX hall and the third PlayPark in Malaysia, it caters to diverse audiences, particularly families and youth keen on action and animation.
"I am excited to share our unwavering commitment to elevating the movie-goers' experience through entertainment excellence. At GSC, we are dedicated to delivering unforgettable experiences that go beyond conventional norms. Through embracing technological advancements and fostering a culture of innovation, we ensure that every visit to our cinemas is an unparalleled journey tailored to the evolving preferences of our moviegoers'," said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.
GSC has been championing beyond just movies to crafting complete future-ready entertainment experiences. This shift is highlighted in its recent launch of Aurum Theatre at The Exchange TRX and Velvet Cinemas by GSC at 163 Mont Kiara, reflecting the its commitment to delivering innovative entertainment options for our audience.